I Know It When I See It

Not quite sure what the exact definition of "irony" is, and I'm way too lazy to look it up right now. But I have a feeling this falls under the category of "ironic" -

There is an organization called the "Gerontology Research Group" that studies "extreme ages". Basically, people that live to be over 110 years old. Ironic part?

It's based out of Inglewood, California.

That's like having a company that studies igloos base themselves in the Mojave Desert.